6 Tips To Help You Create A Successful Trade Show Booth Without Breaking The Bank
Trade shows are a great way to promote your business, but they’re not cheap. So what’s the best way to maximize your profit from the opportunities that a trade show offers? You need a good marketing strategy. Building the right trade show display is the first step in your marketing strategy and can make all the difference.
However, if your budget is low but your vision is great, you must get those creativity juices flowing in order to have a successful display. Here are some simple and cost-free tips that will bring the visitors flocking and the money pouring in.
1. Balance - Think Feng Shui
It doesn’t matter if have a small trade show booth: by creating a balanced background, with the furniture and the display material placed in different locations of your trade show booth, instead of concentrating it into one place, you can achieve a sense of balance and comfort. Your customers will feel welcomed into your booth if it is free from clutter and appealing to the eye.
2. Furniture - Think small
Choosing the right furniture can improve your trade show display at a reasonable price. First, take care of the colors: the colors should compliment your display and your company’s sign and graphic design because they represent your brand and your individuality. Even though huge leather sofas are the most comfortable things in the world, do not put one in your booth. They are expensive and they will take up too much space in your booth. Choose a few chairs: they are all you need for a good conversation with a potential client.
3. Lighting - Be a star!
Lights are a great way to stand out in the crowd. If you have more lights than the competitors across the way, then you’re doing even better! Your trade show display will look brighter, the messages and the company’s sign can be better viewed from a distance and your company can be the star in the spotlight!
4. Storyboards - A picture is worth a thousand words
Storyboards can be an inexpensive effective tool because of their functional aspect of compressing a lot of information in the least amount of time. For a trade show, you should create a storyboard with 10-15 pictures of people using your product/services. It is a powerful mode of expression, because one image can have more credibility than a thousand words.
5. Promotional Products - Having high quality and personalized promotional products to give away at your trade show booth is always something that can help bring new business and help with branding.
6. Personnel - To hire, or not to hire
The last tip refers to the professionalism and uniforms of your personnel. The uniforms must match or compliment the colors of your company or you might decide to have a dress code of some sort (all black, black and white). It’s important that the people working your booth look good (ie. Hair cut, nice shoes, non wrinkled clothes, no dirty clothes). They are the faces of your company and should look respectable and professional.
Instead of hiring expensive and untrained hosts for your trade show display, use people already working in your company. They are the only ones that know the details of your products/services and can answer any and all questions. In addition, it does not cost you a thing to ask them to smile. A genuine smile and a professional look can display the positive image of your company and will support promoting your products/services.
The trade show display is, indeed, just one of the components in this big marketing strategy, but if it is done right, and presented well it will send a lasting impression about the quality and individuality of your business, even on a short budget.