When Renting a Trade Show Display Is The Right Move
Should you rent or buy your trade show display? Here are some great reasons why renting makes sense.
1. It is convenient!
Renting a trade show display might have more advantages than you might think. First, it is safer to rent one instead of purchasing one, especially if you are new to the whole trade show business. You might find out that being in a trade show is not profitable for your business and it would be a big waste to buy all the elements of a fantastic trade show display if you're only going to use them once.
Test the waters first. Use renting as a way to keep costs down so that you can get a better idea if being in a trade show is worth it to you. Plus, by renting first, you'll begin to get a feel for what types of displays are best for your business. It's always a good idea to test drive a car before you buy it, why not a trade show booth?
2. It gives you flexibility
The second advantage of renting a trade show display is the flexibility it gives you in regards to the format. They come in various designs, including table tops, counters, kiosks, pop-ups or literature racks. You can choose to have one format at one trade show and a new one at the next, with a minimum investment. Although you will have to buy other graphic panels for the new configuration.
Trade shows displays are very easy to install and to customize. The rental can be transformed in any way you want so you can reinvent yourself in every trade show you will participate in, with low costs and no major risk. Plus, you can test to see which type of display pulls in more customers and makes you more money.
3. It fit's into your budget
You can decide to rent your trade shows display only at the beginning, until you find out what your preferences are or it can become a permanent choice. Even experienced exhibitors use rental displays when they want to add to their current trade show booth for extra items or extra activities. If you are attending many trade shows, it will actually save you money if you buy your own display. But by then, you'll know what type of display you need to make the trade show a profitable choice for your business.
Trade show rental displays are your best bet if you want to attract attention and showcase your business and your products/services. They will remain an inspiring and effective choice for start-ups or for large businesses which are looking to increase interest at their next show.